Biographical Information
David Berman
VP of Products at TrueData
Dave Berman is an industry veteran with over 15 years of product leadership experience in the AdTech space. As VP of Product at TrueData, Dave oversees product strategy and data supply partnerships, enabling privacy-centric identity resolution solutions for enterprise advertising applications. He previously led product at DoubleVerify, developing new brand safety and verification products for advertisers. Dave holds a Bachelor of Science in Business Administration, Marketing, and Psychology and an MBA in Marketing and Sales Management from Rochester Institute of Technology.
Articles for David Berman
Adopting IPv6 Will Improve CTV Advertising
13 Feb 2025
IPv4 is the current IP address protocol and it's very limiting for advertisers. It bundles many devices into a single address. IPv6 has existed for years, but has not caught on because there wasn't any business pressure to switch over to it. With advertisers looking for more precision, now is the right time to make the switch. TrueData's VP of products David Berman explains why IPv6 is a meaningful improvement and what it can do for the advertising industry.